Thursday, 30 January 2014

Production Logo - Leanne's Task

This was the last part of our task where each group had to come up with a production company name and logo. 

In our group we brainstormed and got these four ideas for our name: 

  • Midnight Pictures
  • Armored Ink Productions
  • Black Winged Productions
  • Silver Arrow Pictures

In my group we descided to use the name ArmouredInk and this was our first try and making the logo for our productions company. 
We decided to use DaFont to get the font that we wanted and once we chose the bottom image as our logo we decided to invert the colours to make our font match our genre. 

Emily's Lesson/ homework on Roland Barthes - Enigma Codes

On Fridays lesson with Emily we were introduced to a theorist Roland Barthes who poses questions to the audience without them realising it and his theory of five enigma codes

Barthes says that all narratives share structural features that are brought together in different ways. Although there are differences between individual narratives, they all have a limited number of organisational structures that affect our reading of texts - this is called 'narrative/ enigma codes'.

Barthes' enigma codes is a theory that suggests a text portrays a mystery to draw an audience in, pose questions and as such, become intrigued in the piece. Whether that be through television, film, a poster etc... 

An example of this would be, a murder mystery will often not reveal the identity of the murderer until the end of the story (a film example of this would be se7en) which poses a question 'who is the murderer.' 

Narrative/ enigma codes

Barthes theory of the five codes is a way of grouping signifiers according to the role they play in the text. 

These are categorised as:

The Hermeneutic Code - the voice of truth -
This is the way the story avoids telling the truth or revealing all the facts, in order to drop clues in through out to help create mystery.

The Proairetic Code - the voice of empirics -
This is the way the tension is built up and the audience is left guessing what happens next.

The Semantic Code - the voice of the persons - 
The semantic code points to any element in a text that suggests a particular, offer additional meaning by way of connotation which that story suggests.

The Symbiotic Code - the voice of the symbol -
This is very similar to the semantic code, but acts at a wider level, organised semantic meanings into broader and deeper sets of meaning. This is typically done in the use of antithesis, where new meaning arises out of opposing and conflict ideas.

The Cultural Code - the voice of knowledge - 
This looks at the audiences wider cultural knowledge, morality and ideology.

Monday, 27 January 2014

Leanne's Planning Tasks

During the Wednesday lesson we have with Leanne we got set a task that included;

  • Research Codes & Conventions of your chosen film genre - paying particular attention to title sequences.
  • Write an audience profile for your film's target audience; remember to consider Primary and Secondary audiences.
  • Analyse at least one sequence from your chosen genre individually and one as a group, considering its use of generic conventions. note down any features which you might like to use in your own work.
  • Invent a production company name and design a logo for your production company.
For our first task my group created a PowerPoint on the Codes and Conventions of our chosen genre which was Horror/Thriller




During the lesson we discussed with Shaun about what the demographics and psychographics are, we used humans as an example that the demographics of a person could not be changed and these were:
  • Age
  • Gender
  • Sexuality
  • Race
  • Ethnicity
  • Education
  • Annual income
  • Disposable income
Psychographics are changeable and the example that we came up with was:
  • Personality traits 


We then went off in our groups and started the task and for the audience profile of our genre this is what my group got as a result:
























Thursday, 23 January 2014

Conventions of title sequences

In Emily's lesson we discussed the codes and conventions of film title sequences and how it breaks down into smaller chunks by using 'Stincs' 

S - Setting: where and when is the film set? 
T - Theme: what is the mood of the film? (Love, jealousy, revenge) 
I - Iconography: costumes, makeup, props etc (relevant to the genre) 
N - Narrative: what is the story about? 
C - Characters: who are they? What are they like?
S - Style: cinematography, sound, editing. What the film will look and feel like. 

Nearer to the end of the lesson we then looked at some film titles that are on ArtOfTheTitle these were:

Catch Me If You Can 
Se7en